From tracking infrastructure to business value
We combine strategy, technical implementation, data analysis and team enablement into analytics support that helps marketing teams make better decisions and gain more business value from their data.
Across the entire analytics journey
Whether it’s an unreliable data foundation, tracking setups that have grown organically, missing insights or a team that wants to make greater use of analytics—we develop infrastructure, establish processes and enable marketing teams to gain more business value from their data.
We combine technical depth with marketing know-how—so that you can evaluate performance better, allocate budgets more precisely and better understand your target audiences and customer journey.
Our goal: marketing that is based on solid data and can be managed transparently, effectively and with a clear focus on performance.
Trust in the data foundation
Your team knows that tracking, reports and analyses are built on a solid foundation. After all, only when data is reliable can marketing teams consistently base their decisions on it.
More impact from marketing budgets
Marketing budgets are not just spent but purposefully directed toward the channels, campaigns and initiatives that demonstrably perform.
Greater data literacy on your team
Your team understands data better, asks the right questions and translates insights into concrete actions more confidently.
Stability for growth
Your analytics infrastructure remains maintainable, scalable and reliable—even as your teams, channels, tools and requirements grow.
Clients we have already enjoyed a trusted partnership with:
As part of our B2C website relaunch, the Analyticsfreaks precisely managed the migration of our extensive tracking. The partnership is characterized by a high level of expertise and uncomplicated, close collaboration on equal terms, with real added value.
Since 2022, the Analyticsfreaks have been working alongside us on our major analytics initiatives and supporting us in the continuous optimization of our web and app tracking. Above all, we value the consistently up-to-date know-how and the positive, fast and forward-thinking nature of the team, which is clearly passionate about the topic and understands our goals.
The Analyticsfreaks developed a clean plan for us out of complete tracking chaos. The collaboration is always structured and solution-oriented, and it provides us with a very solid foundation for further strategic decisions.
Since our switch back to Shopify Liquid, the Analyticsfreaks have been our strategic partner for a first-class data setup. In addition to their expertise, we are especially impressed by the Analyticsfreaks’ professionalism, proactiveness and flexibility, which makes them a valuable extension of our team.
These are the tools we work with
Tracking & Tag Management
We capture relevant user interactions in a structured way and manage tracking and tags reliably through a scalable, maintainable and robust technical infrastructure.
Consent Management
We ensure that data collection is properly tied to consent choices—including coordination with data protection officers and the correct transfer of consent information to the relevant tools.
Marketing & Conversion Data
We create the data foundation that allows the algorithms and attribution models of marketing platforms to work optimally. This enables marketing managers to plan, run and optimize campaigns along the customer journey with precision.
Data Integration & Storage
We bring together data from different systems and create a stable foundation for analysis, reporting and activation.
Analysis, Reporting & Dashboards
We translate data into meaningful, easy-to-understand reports and dashboards that make performance visible and support decisions.
Data Quality & Monitoring
We continuously monitor your data foundation and identify risks early, ensuring your reports and analyses remain reliable.
How we support marketing teams
Strategy
Strategy, Concept Development & Tool Selection
We create clarity about goals, KPIs, tools and data architecture—as the foundation for an analytics infrastructure that provides a real basis for decision-making.
- Measurement strategy & KPI frameworks
- Tracking and analytics architectures
- Tool evaluation and selection
- Event, parameter & data layer concepts
- Analytics roadmaps & stakeholder alignment
Implementation
Setup Audits, Implementation, Maintenance & Continuous Improvement
We implement analytics and tracking setups with technical precision, safeguard their quality and continuously evolve them.
- Audits of tracking and analytics setups
- Client-side & server-side tracking, including hosting
- Analytics, consent & tag management setups
- Marketing pixels, conversion tracking & APIs
- Data integration, maintenance & quality assurance
Reporting
Reporting, Analysis & Insights
We make performance visible in reports and analyses and help you translate data into concrete insights for better decisions.
- Reports, dashboards & reporting logic
- Marketing, channel & campaign analyses
- Customer journey & funnel analyses
- Attribution, ROAS & conversion analyses
- Insights & actionable recommendations
Guidance
Enablement, Expert Guidance & Ongoing Support
We empower your team to use data confidently and act as an expert sounding board throughout the continuous development of your data-driven way of working.
- Knowledge transfer on setups, KPIs & data logic
- Expert sounding board for marketing teams
- Prioritization & analytics roadmaps
- Reporting & performance routines
- Advice on new requirements & platform updates
More than implementation: structure, ownership and quality
Business value does not come from excellent technical implementation alone. Lasting value only emerges when data quality, respectful communication, established structures and clear responsibilities come together. That is why these principles are an integral part of our collaboration:
Long-term support rather than one-off implementation
We work with you on an ongoing basis and ensure that tracking, data quality and reporting are not only implemented but also remain stable in the long term and continue to evolve.
Dedicated points of contact with a backup structure
You work with a dedicated lead who is your main point of contact and holds operational responsibility. In addition, a support role serves as a sounding board and provides testing, feedback and backup coverage. This ensures that knowledge is shared and your account is reliably covered, even during vacations or sick leave.
Active project management and clear documentation
We think ahead, structure tasks, keep track of status, tickets and setups and document relevant decisions. This keeps our collaboration transparent, and your team always has access to everything that matters for the work ahead.
Reliable communication routines
Regular update meetings, quick coordination and the right communication channels ensure that questions are resolved promptly and that you always know what we are working on, what is coming up next and where decisions are needed.
Collaboration tailored to your organization
We define roles, responsibilities and processes individually with you and integrate into your existing systems, tools and ways of working. This makes our collaboration smooth and efficient for your team.
Strategic guidance and continuous quality assurance
We regularly challenge our own work internally and refine our best practices, continuously ensuring quality. In addition, our CEO acts as a strategic sounding board for consultants and clients, reviewing with them whether we are still on the right track.
Our collaboration is highly professional, and the personal support paired with deep specialist knowledge won us over.
We particularly appreciate the communication on equal terms together with the pragmatic, solution-oriented implementation.
Their expertise in the ‘Google jungle’ is at a very high level, which gives us a suitable alternative solution for (almost) every question. We value the personal collaboration with our contact person, who, in addition to his specialist knowledge, has developed a good feel for our structure and needs over the years.
Whether by email or in meetings, communication is prompt and very flexible, which makes coordinating our service providers much easier for us.
Strong collaboration—even beyond your internal team
Successful marketing requires collaboration across silos—between marketing, IT, privacy and external agencies.
As an analytics agency, we coordinate closely with your partners and ensure that data, tools and measurement strategy work together effectively.
In addition, you benefit from our own agency network, in which we share knowledge, put trends into context and support each other with new developments.
Agencies we have already enjoyed a trusted partnership with:
Data nerds united
Technical depth. Marketing know-how. Partnership.
Behind our services is a specialized team that combines technical depth with marketing understanding and a spirit of partnership. We continuously develop our expertise, share knowledge within the team, challenge each other’s work and place great value on open communication, honest feedback and working together as equals.
- We take on responsibility, not just tasks.
- We continuously develop our expertise and best practices.
- We communicate transparently, respectfully and proactively—as equals.
Let’s talk about your data!
Tell us briefly what questions, goals or challenges around tracking, analytics and data-driven marketing are currently on your mind. I’ll get back to you personally, and together we’ll discuss how we can best support you.
Your direct contact
Maria-Lena Matysik
Founder and CEO
The best way to reach me is directly through the form or by email. I’ll get back to you personally.
Let’s get started.
Loading form …
The form could not be loaded. Email us directly at marialena.matysik@analyticsfreaks.com.