Analytics Sprechstunde
The podcast for CMOs who want to turn data into real business value
- Founded in 2018
- Over 200 episodes
- More than 50,000 downloads
- Interviews with CMOs and marketing leaders
- Concrete best practices for data-driven marketing
- Current analytics topics and trends
Please note: All episodes are in German. Show notes and timestamps are available in English.
Analytics data only creates value once it is understood, discussed and translated into decisions.
In the Analytics Sprechstunde, I talk to practitioners about how marketing teams work with data, which routines, reports and processes help them and what others can learn from them.
After all, data-driven work looks different in every company. Different teams, business models and decision-making structures require different approaches.
My goal: Every episode delivers concrete learnings that CMOs and marketing leaders can apply in their own teams.
This creates a space for exchanging expertise and new perspectives on how marketing teams effectively translate data into business value.
Feedback/Topics
Your topics for the Analytics Sprechstunde
The Analytics Sprechstunde thrives on the exchange of different experiences and perspectives.
If you have feedback on an episode, experiences you would like to share or ideas for future topics, feel free to get in touch. I look forward to hearing from you.
