Case Study
ASPHALTGOLD: Data-Driven Excellence in E-Commerce with Shop and App
Since January 2022, we have been supporting ASPHALTGOLD—from auditing an unreliable setup to a data foundation that maps shop and app together.
Since 2022, Maria, Tim and Marina have been working alongside us on our major analytics initiatives—whether the switch to GA4, server-side tracking or major Shopify updates—and supporting us in continuously optimizing our web and app tracking. Above all, we value the team’s consistently up-to-date know-how and the way they work: always positive, fast and forward-thinking. You can simply tell that the team is passionate about the topic and understands our goals. That’s exactly how it should be!
Eva Nolde, Head of Digital Marketing
ASPHALTGOLD
ASPHALTGOLD is a German fashion company specializing in urban-inspired streetwear. ASPHALTGOLD places particular emphasis on high quality, authenticity and, increasingly, sustainable production processes. In addition to its online shop and selected brick-and-mortar stores, ASPHALTGOLD also sells its products through an app.
About the company
- Company
- ASPHALTGOLD GmbH
- Type
- E-commerce
- Employees
- approx. 100
- Location
- Darmstadt
Situation
ASPHALTGOLD was entering a phase of strong growth. The marketing and product team was tasked with supporting this growth and scaling its marketing activities.
Challenge
The necessary analytics expertise was missing. In the past, this had led to poor data quality and, as a result, a weak basis for decision-making in the marketing and product team. In addition, there was no adequate data preparation and no processes for structured, data-based optimization.
Solution
We put the tracking setup and the data foundation of the marketing and product team on solid ground, so that the data could effectively support the scaling of marketing activities. With the help of various analyses, dashboards and processes, we enabled ASPHALTGOLD to better understand the customer journey and to optimize based on data. Data monitoring ensures that data quality remains reliable in the long term.
Since the start of the collaboration, ASPHALTGOLD has benefited from…
Better campaign performance
Maximum data quality and availability in the marketing platforms increases campaign performance and ROAS.
Better ROIs
More effective allocation of budget and personnel resources enables higher ROIs.
Full transparency
Transparency into the performance of the shop, the app and marketing activities simplifies decisions and communication between marketing and management.
Optimized further development
A data-based understanding of the customer journey effectively supports the development of new shop and app features.
The analytics consultants behind the project
Data nerds united
Want to work with us too?
We combine technical depth with an understanding of marketing and work in partnership, as equals. Together, we create data setups that work reliably and enable better decisions.
