Deep technical expertise, personal approachability and a constant search for a better solution.

We combine analytics expertise, marketing know-how and a spirit of partnership—within our team and with our clients.

We are Analyticsfreaks. And yes, the name says it all.

Maria-Lena Matysik
Maria-Lena Matysik Founder and CEO Profile of Maria-Lena Matysik

How “Google what?!” became a team of Analyticsfreaks

In 2013, Maria started her first job in online marketing. An important position on the team had just become vacant when her team lead at the time asked: “Would you be interested in taking on Google Analytics?” Her answer: “Google what?!” This was the beginning of a journey into a world that has never let her go: data, tracking, analyses and the question of how data can lead to real insights and better decisions.

  1. 2013

    First login to Google Analytics—and the beginning of my passion for web analytics, data and real insights.

  2. 2018

    Start of freelance work as an analytics consultant, launch of the “Analytics Sprechstunde” podcast and a new regulatory environment brought about by the GDPR.

  3. 2019

    Google releases “App + Web” properties—the predecessor of Google Analytics 4 and thus the start of a new analytics data model.

  4. 2020

    The team grows: the first employees join. At the same time, server-side tracking becomes an important component of modern tracking architectures.

  5. 2021

    Analyticsfreaks GmbH is founded—freelance consulting becomes a specialized analytics and tracking agency.

  6. 2022

    Browser restrictions, consent requirements and limits on third-party cookies make data quality and data availability more challenging than ever.

  7. Since 2023

    A stronger focus on long-term analytics support: moving away from pure setup projects toward sustainable data quality, insights and business value.

The Analyticsfreaks

Join us!

Open positions

We are growing deliberately and with our team in mind. If you would like to become part of the Analyticsfreaks, take a look at our open positions—or send us a general application. Even if there is no suitable position advertised at the moment, we are happy to hear from people who are a good fit for us, both professionally and personally.

Analyticsfreaks Team 2026

Our expertise is born of symbiosis

Excellent analytics work requires more than technical know-how. A foundation that marketing teams can build on only emerges when tracking infrastructure, an understanding of marketing and teamwork come together.

Technical analytics & tracking expertise

We know how solid tracking infrastructure needs to be built, maintained and developed—technically sound and always in line with current standards.

Marketing and business acumen

We know which challenges you face and which questions marketing teams need to answer.

Enablement, collaboration & process expertise

We know how collaboration needs to be structured so that analytics projects run smoothly and data is actually used in day-to-day work.

Our values in working together

Mutual respect

Our communication is open, approachable and on equal terms—with clients just as much as within the team.

Ownership

We take responsibility for data quality, communication and processes—so that our collaboration delivers reliable results.

Tailored solutions

We listen carefully and develop solutions that fit your business, your team and your goals.

Continuous growth

We stay curious, keep learning and continuously develop our expertise, processes and best practices.

A culture that enables excellent results

We believe that professional excellence can only emerge in an environment where people work autonomously, take responsibility and can grow continuously.

01

Autonomy & responsibility

We work 100% remotely and consider 30 hours per week to be full-time. This reflects our conviction that good work happens when people work autonomously, take responsibility and can organize their workday in a way that allows for focus, quality and work-life balance.

02

Expertise & high standards

Everyone on the team brings their own professional depth, experience and perspectives. We want everyone to actively use their expertise, think proactively and develop solutions that are precise, well thought out and sustainable in the long term.

03

Feedback, learning & connection

Open communication, feedback and continuous knowledge sharing are integral to how we work together. In internal peer-review sessions, learning formats, retrospectives and team retreats, we challenge our work, refine our best practices and stay personally connected, even as a remote team.

Let’s talk about your data!

Tell us briefly what questions, goals or challenges around tracking, analytics and data-driven marketing are currently on your mind. I’ll get back to you personally, and together we’ll discuss how we can best support you.

Your direct contact

Maria-Lena Matysik

Maria-Lena Matysik

Founder and CEO

The best way to reach me is directly through the form or by email. I’ll get back to you personally.

Let’s get started.

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